Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time - for a reason. They play.

Anchor Pricing Strategies

You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along with a confusing price structure. As usual, you find you’ll have to wait a bit for a salesperson. …

Pricing Strategies in an Inflationary Market

As supply costs in the food and beverage industry are inflating at alarming rates, now is a good time for effective food service managers to revisit their menus and develop some pricing strategies to position them for continued success …

8 Pricing Strategies you can Implement Right Now

Anyone who has ever paid for a gym membership and quit the second month has been part of this pricing strategy. If you offer a one-time payment, customers will perceive the item free after a while and not use it as often — thereby …